"The Big Thing Is That The Cause Is Bigger Than The Award And I Am Very Proud Of That", Says Shashi Sinha, The CEO Of IPG Mediabrands India

The Advertising Club's Emvies 2018, took place on 5th October at the St. Regis Hotel in Mumbai. It was presented by Colors and powered by Republic TV.

On Lodestar UM winning the Grand Emvie, here's what Shashi Sinha, the CEO of IPG Mediabrands India had to say:

The big thing is that the cause is bigger than the award and I am very proud of that.

Emvies is an award function that focuses on the media planning and buying awards and the best use of media for promoting a brand or an idea or thought.

The fact that it is the highest scoring entry is the fact that the jury thought it makes a difference to the society rather than just making a difference to the brand.